General Questions:

Please list all company spokespeople for whom you would like PayPerClip PR to conduct media outreach.
Spokesperson & Title
Location
Specific Areas of Expertise
Phone
Email
Spokesperson & Title
Location
Specific Areas of Expertise
Phone
Email
Please describe your business.  What you do, how you do it, who benefits, etc.  (the ‘elevator’ pitch).
Please list your principal competitors.
What do you regard as the most newsworthy company developments over the past four months? (New products or significant upgrades, new clients, important staff additions or organizational changes, industry awards, etc.)
What do you regard as the most newsworthy company events in the foreseeable future?
What current news / issues / industry trends, etc. are you able to comment on?  Please list news item with brief comments.
What is new and ahead of the curve in your industry and company?
Who should we contact directly with media opportunities?  Please list contact information if different than above
Do you have a spokesperson that is 100% fluent in Spanish?  Would you be interested in pursuing media outlets such as Telemundo, etc.?
Simply, what is exciting about your business?  Your industry?

PR/MARKETING PROFILE

Marketplace:

Who represents your primary market?  (Industry, size of company or institution, department or line of business, consumers)
Who is your secondary market?
How many prospects are in your target range?
To what level of management do you make presentations, if any?
Do your prospects have a good awareness of your company and products before you make your presentation?
What do your prospects perceive to be the main difference(s) between your offerings and those of the competition?
When a prospect chooses your product / service, what is the deciding factor?
What level of management makes purchase decisions, if any?
What type of user employs your products?  And, in what environment?
Name at least 3 publications or broadcast outlets you currently advertise or would like to advertise in.
Name at least 5 mainstream publications or broadcast outlets your customers and prospects read.  Please include 5 trade publications.
What publications are you interested in being interviewed by?  Everyone wants to be on the cover of O (The Oprah Magazine) or profiled in The Wall Street Journal, so please list below, other publications and/or broadcast outlets – large and small.

Which sectors of media are you interested in?  (check all that apply):	Within checked sector, list a few names of the pubs you are interested in:
Newspapers (Top 50 markets, all markets, etc.?)
Trades (your industry publications)
Verticals (your target market industry publications)
Local & regional business publications (ex. Crain's Chicago Business
Local & regional radio
Business radio
Local & regional TV (ex. NBC affiliate news program)
General Interest
Cable news
Cable business
Women's publications
Men's publications
Senior's publications
News (ex.Time, US News)
Luxury lifestyle publications (ex. Ocean Drive)
Syndicated columnists
Any other types of publications / names?

Products / Services:

What products / services do you offer to these markets?

What enhancements to these products / services are you working on?

What new products / services press releases do you plan over the next 12 months?

What in your products / services is unique from the competition?

Who uses each of these products / services? (what type of customer are you speaking to / trying to attract)

What "success stories" do you have about each of these products / services?

What are the benefits of your products / services?  (Operations efficiency, improved service, greater sales)

What are three facets of your products / services that are distinct, noteworthy and/or special?

What facet of each product / service obtains the most interest in sales presentations?

What facet of your products or services contributes most to maintaining long-term customer satisfaction?  (On-going support, training, product updates, user groups)

How are your products / services distributed?

Public Relations:

Do you currently have a PR program in place?
yes
no

If yes, what elements make up this program?

Are you getting good results from this program?  Please explain either yes or no response.

What action toward your product or service must result from publicity?

What types of media are you not interested in securing coverage in?

Do you have customers who can and will speak about you?   Please forward customer list and contact information and brief success story with your company.  (most media outlets will request to speak with your customers on the record)

yes
no

Have you ever been interviewed by a journalist before?
yes
no

Your MONTHLY budget for PayPerClip services: $5000 - $10,000 $10,000 - $15,000 $15,000 - $20,000 over $20,000

Anything else we have missed that we should know about your goals, your company, your products / services, budget, etc.?  Please detail:

PLEASE FORWARD TO US  (very important):

- Current marketing materials
- Copies of all news releases issued in the last three months
- Scripts of any speeches delivered by senior management over the past year
- Employee communications and /or publications
- Direct mail packages issued in past three months
- Ads run in the past four months or any that are slated for publication
- Case studies or White Papers
- Description of products and/or services
- Company profile
- Senior Management resumes or biographical sketches
- Advertising schedule
- All trade shows attended or exhibited at in the past 12 months.  
        - If none, a list of trade shows at which you would ideally like to exhibit
- List of corporate memberships in trade organizations